The photo shows a person holding a Nivea lip balm and another lip balm, likely a cheaper alternative. The tweet/post is about the high cost of living (10dklik all too well icin yasiyorum - "I'm living with the pain of all too well for 10 minutes") and how people are now looking for cheaper alternatives, even to Nivea. The joke is that people are now considering even Nivea, a well-known and expensive brand, to be too expensive, and are looking for budget-friendly equivalents. The image of the cheaper lip balm highlights this point humorously.
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