The image is a Twitter thread. Can Su Şimşek (@frausimsek) posts a tweet expressing frustration that Armenia isn't acting like Bulgaria and coming to Turkey for trade and business. She uses a sarcastic tone, implying that if Armenia isn't willing to engage in trade, she doesn't understand their motivations. The joke, in Turkish, plays on the idea of Armenia and Bulgaria. The implication is that Armenia, like Bulgaria, should be eager to normalize relations with Turkey. The tweet is based on the common perception that some people consider Bulgaria more amenable to trade and cooperation than Armenia. The sarcastic comparison implies that if Armenia doesn't wish to engage, the speaker doesn't understand their motives. The sarcasm is the humor. It's a lighthearted (though potentially politically charged) jab at Armenia's position.
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